Head In The Clouds Festival
Location: Rose Bowl, Los Angeles, CA
Client: 88Rising
Years: 2023, 2025
Head In The Clouds Los Angeles is a vibrant two-day festival celebrating Asian and Asian-American music, culture and cuisine, curated by 88rising. It has featured headline sets from Jackson Wang, G-Dragon, NIKI, Joji, 2NE1, Rich Brian, and DPR Ian. In 2025, the 10-year anniversary edition of the festival drew over 75,000 attendees.
Photographers: Lindsey Blane, Laura Harvey,
Additional Photography by Yvan Nguyen, Sarah Midkiff (2025), David Nguyen (2023), Connor Gaskey (2023)
Services Provided
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Strategic planning of content capture to ensure dynamic, versatile and high quality deliverables in line with brand identity
Ensuring cohesive visual style across deliverables from multiple photographers
Working collaboratively with marketing departments; providing guidance and leadership to achieve realistic results
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Hiring of additional photographers to ensure comprehensive coverage of the festival
Managing and scheduling photographers in order to meet festival shot lists and rapid edit needs
File management for final deliverables
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All stage/performance capture
Behind-the-scenes artist capture
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Rapid edits for key moments throughout the festival, allowing for quick social posts.
Communicating with social media team on quick edits requested and required throughout the day.
Highly adaptable to accommodate for on the fly requests
